Forbes reviews Roadmap to Revenue in article entitled "5 Steps to Sell the Way Your Customers Want to Buy." Calls the Roadmap method the "recipe for business success that every investor is looking for." By Martin Zwilling

Investor's Business Daily: Gloria Lau interviews Zhivago in "Connect With Customers."

Conversionation: J-P De Clerck discusses being truly customer centric means asking the right quesitons, the right way. "Putting the Customer First in Practice: A Humble Example."

INDIE Business: Donna Maria interviews Kristin Zhivago on "BlogTalkRadio." INDIE Business is a community of one-person companies. If you're trying to increase your sales, listen to this interview.

Blog Business World: Wayne Hurlbert interviews Kristin Zhivago on "BlogTalkRadio." Wayne Hurlbert also published a review of the book on Blog Business World.

The Customer Blog: Maz Iqbal calls the book "grounded in experience (not theory), speaks/points at the ‘truth’ as shown by experience and is useful/actionable" in a fantastic article "Want to Grow Your Business? Build a Roadmap to Revenue - sell the way that customers want to buy."

Optaros: Kevin Carlson calls the book "straight-forward, customer-centric common sense" in an article that praises the book's focus: The Customer. "Review: Roadmap to Revenue."

Conversionation: J-P De Clerck mentions Kristin's book when writing about "the absence of the consumer in the organization" in his article "Five Cultural Reasons Marketers Fail to Keep Up With Consumers."

B2B Lead Roundtable Blog: Andrea Johnson writes about the importance of marketing optimization and praises Zhivago for her ability to find the customers and learn what they really want in an article entitled, "8 Questions to Steer Your Marketing Priorities."

Social Media HQ: Nick Robinson writes about buyer scrutiny and content marketing, one of a series, based on Roadmap to Revenue, in an article entitled, "Buyer Scrutiny and Content Marketing."

Small Business Trends: Ivana Taylor reviews Roadmap to Revenue, in an article entitled, "Start Your Engines and Read the 'Roadmap to Revenue'." In the review, she says, "Roadmap to Revenue is one of those books that will help you build your marketing strategy and system around creating a customer experience that just resonates so that your customers choose you."

The Customer Blog: Maz Iqbal discusses how the current focus on messaging does not answer the buyers' questions. "Sales: Are You Cultivating Desire When You Should be Focusing on Dealing with Skepticism?"

Business 2 Community: Nick Robinson says it best - "You can't fix what's wrong if you don't ask!" "How to Measure Customer Satisfaction in Digital and Traditional Marketing"

Bookpleasures.com: Norm Goldman reviews Roadmap to Revenue, in which he says, "Roadmap To Revenue is certainly a maverick book containing act-on-it-today advice rendered by an acknowledged master who has meticulously presented information that she has garnered from her many years as a Revenue Coach. . . . It is one book that should be a top reading priority for CEOs and entrepreneurs who, as Zhivago states in her opening dedicating remarks, 'feel a strong sense of responsibility to their customers, employees, and stakeholders, and who want to grow their businesses without resorting to the deceptive techniques used by the manipulative world.'"

Six Figure Start: A review by Caroline Ceniza-Levine, who says that the book is "dense," but then "LOVED" the section on low, medium, heavy and intense scrutiny products, and the recommendations on SEO and other Web marketing. "Zhivago is great about getting the business owner to think like a customer." She says the content is "original, very important to a business, and throrough."

Strategic Product Manager: Stewart Rogers writes about Roadmap to Revenue in an article called, "Curiosity Leads to Revenue."

Great Product. Now, How to Sell It? by Karen E. Klein quotes Kristin Zhivago in an article in Bloomberg Businessweek - Small Business

BizTimes.com: Their review states: "The book outlines ways managers can map out their customers' buying processes and how to take steps to support those buying processes with their sales methods."

MarketingSherpa: An article by Brad Bortone called, "Customer Relations: Bringing power back to Marketing during the B2B buying process."

B-to-B Blog: A blog post by Julie Rogier entitled, "The B2B Summit Recapt Part II: Do You Cultivate a Customer Mindset?"

MarketingSherpa B2B Summit, (video): "The B2B Buyer's Funnel - Kristin Zhivago."

MarketingSherpa, an article entitled, "Guided by Buyers: 4 tactics to create a customer-centric sales and marketing strategy," by David Kirkpatrick. Excerpt: "One way to turn marketing and sales into a seamless revenue-generating process is to turn the focus of B2B marketing on the customer. Kristin Zhivago, President, Zhivago Management Partners, has been addressing the issue of improving the alignment of Sales and Marketing for more than 30 years. As a business growth consultant, or as she calls it "revenue coach" for CEOs and entrepreneurs, Zhivago has worked with companies ranging from startups to Fortune 500 companies. Zhivago has developed tactics that turn the entire marketing and sales process into a way to understand what customers want to buy, and how they want to buy it."

The Sales Whisperer: Review of the book by Wes Schaeffer. In the review, he says: "You will be better, more efficient and more profitable in how you run your sales and marketing efforts if you follow what Kristin Zhivago hands you on a big, wide, beefy shiny silver platter with a beautiful blue compass on it. If you don’t read it and heed it you have no right to complain about how tough business is."

Start-up Entrepreneur's Blog: Review of Roadmap to Revenue by Cynthia Kocialski. "A how-to book that can help entrepreneurs and start-ups understand what it takes to build an effective sales process - one that is repeatable and can produce predictable results."

Economic Development Blog - Journal Record, an article entitled, "Great wisdom from a great lady," by Tim Burg.

MarketingZone: "Is Your Website A Barrier to the Sale?" by Kristin Zhivago.

SoCo Magazine: Terry Thoelke, in "A Roadmap to Success," (starts on page 56), writes: "Roadmap to Revenue is a succinct and timely guide for those whose businesses are facing an economic dead end or for those seeking a new route to revenue growth."

Pragmatic Marketing Magazine: Craig Stull, CEO of Pragmatic Marketing, introduces Roadmap to Revenue, saying, "Every now and then a business book rises from the chaos and says, 'Must Read.' This is that book." He then points to an article Kristn wrote for the Pragmatic Marketing magazine, called "Getting executives to see the light: Powerful new authority can be yours!"

Conversionation: J-P DeClerk posts an in-depth review entitled Feel Your Customer and Facilitate the Buy in which he says: "In her book, Kristin Zhivago exactly explains how the way people buy is changing. But most of all, she explains how selling the way people want to buy is the solution, not selling the way WE want to sell. It’s people-centricity, sales, strategy, customer satisfaction, promises, lead generation and revenue generation in one book."

Focus On Fashion (438k PDF): "Stop Selling! Start Making It Easier for Them to Buy!" by Kristin Zhivago. Excerpt: "Your business is unique. Your products are unique. What works for another company probably won't work for you. You can figure out what will work for you by understanding what your customers want to buy from you and how they want to buy it. Right now, this information is locked in the minds of your current customers, but you can access that information fairly easily using the methods I describe in Roadmap to Revenue."

Purple Marketing: "Stop Guessing and Simply Ask Customers What They Want," by Giselle Hudson.

Excerpt: "Sounds like a no-brainer right? Yet step back and ask yourself – are you giving customers what THEY want or are you giving them what you THINK they want? I would bet strongly that you are giving them what you THINK they want because after all it’s your product and service and you know best…yes? According to Kristin Zhivago in her new book, Roadmap to Revenue, too many businesses base their marketing pitches on guesswork and speculation instead of on how customers actually think and feel. . . . Only a handful of companies are doing it right, and you’ve definitely heard of them already. 'I always find that at several points in the customer’s process, every company is doing something that sends buyers elsewhere,' says Zhivago. 'Ouch!' I say. Go talk to your customers!"

Next Level radio show: Anthony Gemma interviews Kristin Zhivago on his radio show. Podcast.

Next Level radio show: Anthony Gemma interviews Kristin Zhivago via video

Business Books: Review of Roadmap to Revenue by Paul Simister, a Profit Coach. "I wrote to another business coach recently, in response to an email, that 'if you want to catch a fish, you must learn to think like a fish. . . . Kristin Zhivago in Roadmap to Revenue has the aim to help you think like a fish. . . .Most book dedications pass me my, the dedication in Roadmap To Revenue struck home. I quote: 'Dedicated to all the hard-working, honest entrepreneurs and CEOs who feel a strong sense of responsibilty to their customers, employees and shareholders - and who want to grow their businesses without resporting to the deceptive techniques used by the manipulators of the world.' Well done Kristin, I could have written that myself although I may not have phrased it so beautifully."

eZineArticles.com: Marcia Yudkin, of MarketingMinute fame and author of 14 books, debates a point about naming your company made in Roadmap to Revenue, in an article. (By the way, we agree with what Marcia says at the end of the article - that if you have hard evidence your overly creative name isn't working, change to a more descriptive name. That's actually the point being made in the book.)

Sales Lead Insights: Mac McIntosh writes, "Looking for a roadmap to more revenue? Read this book!"

Knights on the Road:: Reg Nordman predicts: "Likely to be a trailblazing book . . . . This is a must buy, must read book for sales and marketing types. There is not a wasted page in the whole book."

PR Web: Revenue Coach Kristin Zhivago releases new book