Current Amazon Rating:

Non-US Customers: Buy Direct



"What's enchanting?
A book that tells you exactly how to grow your revenue."
- Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions

"The recipe for success . . . customers will get what they want, when they want it . . . you will see more revenue, greater brand loyalty, real relationships, and a competitive edge."
- Martin Zwilling for Forbes
"Roadmap to Revenue is an insightful, practical and useful book oozing with experience."
- Maz Iqbal, TheCustomerBlog.com
"Every now and then a business book rises from the chaos and says 'Must Read.' This is that book."
- Craig Stull, Founder and CEO, Pragmatic Marketing Inc.
"Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy delivers exactly what the title promises: detailed steps to better understand your customer and match their buying process so they buy more from you."
- Joe Rawlinson, Return Customer
"One of America's most famous marketing strategy consultants."
- Anne Holland, President, Which Test Won
"A total professional."
- Thomas Baker, Owner, Open Field Partners and original founder of WSJ.com
"No one is better at knowing how customers think."
- Jeffrey Tarter, CEO, Association of Support Professionals
"Kristin Zhivago is one of the smartest marketers I know."
- Gerry McGovern, founder and CEO of Customer Carewords

About Kristin Zhivago



Kristin Zhivago is a "revenue coach" whose clients range from thriving young start-ups to those in the Fortune 500, including Dow Jones, IBM, and Johnson & Johnson, and the fastest-growing companies, including Bazaarvoice and Eloqua.

Zhivago has become one of the world’s leading experts on the customer’s buying process. She speaks and teaches frequently for companies and organizations. She is the author of the blog RevenueJournal.com.

Kristin Zhivago has perfected a works-every-time research method to uncover the barriers to the sale — and to identify what is working and what is broken. She then uses her findings to guide managers in creating customer-centric companies, websites, products, and services. The methods she has perfected are revealed in her new book, Roadmap to Revenue: How to Sell the Way Your Customer Wants to Buy.

After selling and marketing software and other technology products for 12 years, Zhivago founded Zhivago Management Partners, Inc., in Silicon Valley, in 1979. The company moved to Jamestown, RI in 1996. Zhivago worked exclusively in the high-tech industry until the Web emerged as a platform for commerce in 1994. She then started also applying her revenue growth methods to companies in the travel, health, publishing, food, and consumer goods industries. She spent a number of years as a "rent-a-VP," performing marketing and sales department turnarounds for CEOs, and then settled on her current role as Revenue Coach. She is passionate about helping CEOs, entrepreneurs and managers increase their revenue, using logical and straightforward methods.