Zhivago has become one of the world’s leading experts on the customer’s buying process. She speaks and teaches frequently for companies and organizations. She is the author of the blog RevenueJournal.com.
Kristin Zhivago has perfected a works-every-time research method to uncover the barriers to the sale — and to identify what is working and what is broken. She then uses her findings to guide managers in creating customer-centric companies, websites, products, and services. The methods she has perfected are revealed in her new book, Roadmap to Revenue: How to Sell the Way Your Customer Wants to Buy.
After selling and marketing software and other technology products for 12 years, Zhivago founded Zhivago Management Partners, Inc., in Silicon Valley, in 1979. The company moved to Jamestown, RI in 1996. Zhivago worked exclusively in the high-tech industry until the Web emerged as a platform for commerce in 1994. She then started also applying her revenue growth methods to companies in the travel, health, publishing, food, and consumer goods industries. She spent a number of years as a "rent-a-VP," performing marketing and sales department turnarounds for CEOs, and then settled on her current role as Revenue Coach. She is passionate about helping CEOs, entrepreneurs and managers increase their revenue, using logical and straightforward methods.