"Roadmap to Revenue is an insightful, practical and useful book oozing with experience."
- Maz Iqbal, TheCustomerBlog.com
"Every now and then a business book rises from the chaos and says 'Must Read.' This is that book."
- Craig Stull, Founder and CEO, Pragmatic Marketing Inc.
"Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy delivers exactly what the title promises: detailed steps to better understand your customer and match their buying process so they buy more from you."
- Joe Rawlinson, Return Customer
"One of America's most famous marketing strategy consultants."
- Anne Holland, President, Which Test Won
"A total professional."
- Thomas Baker, Owner, Open Field Partners and original founder of WSJ.com
"No one is better at knowing how customers think."
- Jeffrey Tarter, CEO, Association of Support Professionals
"Kristin Zhivago is one of the smartest
marketers I know."
- Gerry McGovern, founder and CEO of Customer Carewords
Buyers have changed the way they buy, even in the last few months. Sellers are struggling to keep up. This disconnect is costing you sales.
In this one-of-a-kind revenue-growth how-to book, Revenue Coach Kristin Zhivago reveals the method that she has used to help hundreds of business managers reverse-engineer their successful sales so they can manufacture new sales in quantity.
Using the Roadmap method, within a few weeks you can start selling the way your customers want to buy. You can support every step of their buying journey, with the answers they need to decide in your favor. You can make it easy to find you, understand why they’d want your product or service, and buy from you.
“Assuming you know, or following the marketing herd, is very unprofitable,” Zhivago says. “Instead, let your existing customers show you exactly how to increase your sales to new customers.”
Accelerate Your Business Growth: Diane Helbig interviews Kristin Zhivago on "BlogTalkRadio." Accelerate Your Business Growth wants to help small business owners, sales people, and aspiring entreprenuers master every aspect of business success. Diane and Kristin discuss the importance of shifting from company-centered to customer-centric to increase revenue.
Talk Business: Review of Roadmap to Revenue calls the book "A comprehensive guide to how you can change this dynamic within your business, this whole new approach to sales and marketing is a must-read for any business at its wits end about how to grow revenue."
Blog Business World: Wayne Hurlbert interviews Kristin Zhivago on "BlogTalkRadio." Wayne Hurlbert also published a review of the book on Blog Business World.
Business Insider: "Feedback gets you beyond guessing and assuming, it gets you to a place of knowing." writes Jamillah Warner about the importance of a "well-placed conversation and honest feedback" in her article "Speak My Language: Getting Customers to Listen."
B2B Lead Roundtable Blog: Andrea Johnson writes about the importance of marketing optimization and praises Zhivago for her ability to find the customers and learn what they really want in an article entitled, "8 Questions to Steer Your Marketing Priorities."
Business 2 Community: Zach Heller, notes Kristin's influence in his marketing perception in his most recent post "How to Think Like a Customer."
Customer Think: Cheryl Hanna writes a thorough review noting "The book uses real examples about marketing and selling channels in order to reach customers and answer questions." on her customer service blog. Book Review: Roadmap to Revenue.
Marketing Lagniappe: Stan Phelps points out that "Everyone needs to align themselves closer to the customer" in this book review and interview with Kristin.
Social Media HQ: Nick Robinson writes about buyer scrutiny and content marketing, one of a series, based on Roadmap to Revenue, in an article entitled, "Buyer Scrutiny and Content Marketing."
Small Business Trends: Ivana Taylor reviews Roadmap to Revenue, in an article entitled, "Start Your Engines and Read the 'Roadmap to Revenue'." In the review, she says, "Roadmap to Revenue is one of those books that will help you build your marketing strategy and system around creating a customer experience that just resonates so that your customers choose you."
Melissa Kovacevic: "I loved Kristin’s no-nonsense tough talk about what needs to be done to be successful. She pulls no punches..." "Book Review: Roadmap to Revenue"
Bookpleasures.com: Norm Goldman reviewsRoadmap to Revenue, in which he says, "Roadmap To Revenue is certainly a maverick book containing act-on-it-today advice rendered by an acknowledged master who has meticulously presented information that she has garnered from her many years as a Revenue Coach. . . . It is one book that should be a top reading priority for CEOs and entrepreneurs who, as Zhivago states in her opening dedicating remarks, 'feel a strong sense of responsibility to their customers, employees, and stakeholders, and who want to grow their businesses without resorting to the deceptive techniques used by the manipulative world.'"
Small Business Trends: Jamillah Warner quotes Roadmap to Reveue, in an article entitled, "Change in Your Small Business: Everyone Will NOT Make the Leap." "If the CEO isn’t speaking up for the customers, there’s nothing that anyone else can do—regardless of their position—that will turn the company into a customer-centric organization.”
Six Figure Start: A review by Caroline Ceniza-Levine, who says that the book is "dense," but then "LOVED" the section on low, medium, heavy and intense scrutiny products, and the recommendations on SEO and other Web marketing. "Zhivago is great about getting the business owner to think like a customer." She says the content is "original, very important to a business, and throrough."
MarketingSherpa, an article entitled, "Guided by Buyers: 4 tactics to create a customer-centric sales and marketing strategy," by David Kirkpatrick. Excerpt: "One way to turn marketing and sales into a seamless revenue-generating process is to turn the focus of B2B marketing on the customer. Kristin Zhivago, President, Zhivago Management Partners, has been addressing the issue of improving the alignment of Sales and Marketing for more than 30 years. As a business growth consultant, or as she calls it "revenue coach" for CEOs and entrepreneurs, Zhivago has worked with companies ranging from startups to Fortune 500 companies. Zhivago has developed tactics that turn the entire marketing and sales process into a way to understand what customers want to buy, and how they want to buy it."
The Sales Whisperer: Review of the book by Wes Schaeffer. In the review, he says: "You will be better, more efficient and more profitable in how you run your sales and marketing efforts if you follow what Kristin Zhivago hands you on a big, wide, beefy shiny silver platter with a beautiful blue compass on it. If you don’t read it and heed it you have no right to complain about how tough business is."
Start-up Entrepreneur's Blog: Review of Roadmap to Revenue by Cynthia Kocialski. "A how-to book that can help entrepreneurs and start-ups understand what it takes to build an effective sales process - one that is repeatable and can produce predictable results."
SoCo Magazine: Terry Thoelke, in "A Roadmap to Success," (starts on page 56), writes: "Roadmap to Revenue is a succinct and timely guide for those whose businesses are facing an economic dead end or for those seeking a new route to revenue growth."
Conversionation: J-P DeClerk posts an in-depth review entitled Feel Your Customer and Facilitate the Buy in which he says: "In her book, Kristin Zhivago exactly explains how the way people buy is changing. But most of all, she explains how selling the way people want to buy is the solution, not selling the way WE want to sell. It’s people-centricity, sales, strategy, customer satisfaction, promises, lead generation and revenue generation in one book."
Focus On Fashion (438k PDF): "Stop Selling! Start Making It Easier for Them to Buy!" by Kristin Zhivago. Excerpt: "Your business is unique. Your products are unique. What works for another company probably won't work for you. You can figure out what will work for you by understanding what your customers want to buy from you and how they want to buy it. Right now, this information is locked in the minds of your current customers, but you can access that information fairly easily using the methods I describe in Roadmap to Revenue."
Excerpt: "Sounds like a no-brainer right? Yet step back and ask yourself – are you giving customers what THEY want or are you giving them what you THINK they want? I would bet strongly that you are giving them what you THINK they want because after all it’s your product and service and you know best…yes? According to Kristin Zhivago in her new book, Roadmap to Revenue, too many businesses base their marketing pitches on guesswork and speculation instead of on how customers actually think and feel. . . . Only a handful of companies are doing it right, and you’ve definitely heard of them already. 'I always find that at several points in the customer’s process, every company is doing something that sends buyers elsewhere,' says Zhivago. 'Ouch!' I say. Go talk to your customers!"
Next Level radio show: Anthony Gemma interviews Kristin Zhivago on his radio show. Podcast.
Next Level radio show: Anthony Gemma interviews Kristin Zhivago via video
Business Books: Review of Roadmap to Revenue by Paul Simister, a Profit Coach. "I wrote to another business coach recently, in response to an email, that 'if you want to catch a fish, you must learn to think like a fish. . . . Kristin Zhivago in Roadmap to Revenue has the aim to help you think like a fish. . . .Most book dedications pass me my, the dedication in Roadmap To Revenue struck home. I quote: 'Dedicated to all the hard-working, honest entrepreneurs and CEOs who feel a strong sense of responsibilty to their customers, employees and shareholders - and who want to grow their businesses without resporting to the deceptive techniques used by the manipulators of the world.' Well done Kristin, I could have written that myself although I may not have phrased it so beautifully."
eZineArticles.com: Marcia Yudkin, of MarketingMinute fame and author of 14 books, debates a point about naming your company made in Roadmap to Revenue, in an article. (By the way, we agree with what Marcia says at the end of the article - that if you have hard evidence your overly creative name isn't working, change to a more descriptive name. That's actually the point being made in the book.)
Sales Lead Insights: Mac McIntosh writes, "Looking for a roadmap to more revenue? Read this book!"
Knights on the Road:: Reg Nordman predicts: "Likely to be a trailblazing book . . . . This is a must buy, must read book for sales and marketing types. There is not a wasted page in the whole book."
PR Web: Revenue Coach Kristin Zhivago releases new book